Survey of Quebec’s educational technology industry

In the winter of 2021, Aviseo was tasked by Association Edteq to highlight concrete development approaches to foster collaboration between Quebec organizations working in the field of educational technology and end-users of educational technology, i.e., education stakeholders, students, and their families. To be able to suggest development approaches, Aviseo described the educational technology ecosystem in Quebec, conceptualized the industry value chain, and analyzed the EdTech market and ecosystem in other countries. Market threats and opportunities were identified during the process; the COVID-19 variable was also addressed in the study.

Key figures

At the global level:

  • In 2020, EdTech accounted for 3% of total spending on education—a percentage that is expected to reach 5.5% by 2025;
  • From 2019 to 2027, the North American market is expected to grow from USD 28 billion to USD 89 billion;
  • Among the sales generated by EdTech in France, 61% were in the vocational training segment in 2019;
  • The Swedish market is the second largest market in the Scandinavian countries, with 135 businesses and CAD 560 million in annual revenues.

At the Quebec level:

  • About 72% are involved in content creation and/or software design or digital solution development;
  • One in five EdTech organizations have not reached the $25,000 sales threshold;
  • Both elementary and secondary levels are served by 54% of organizations.
Please note this publication is only issued in French.